Archive for April, 2008

Target Clients of Consolidated ATM Companies

April 29th, 2008 ATM Business

With the massive consolidation going on within the atm industry, there now is a new avenue to increase your business. When a company is being acquired or going out of business, generally service is sacrificed. Payments get delayed to store owners, and the atm machines will be down for a longer time period than normal. As a result, you have frustrated store owners.

Given this, any smaller atm company can easily approach these store owners. Explain to them that your a much smaller company and would service their store properly since your are a smaller business. Exploit the fact that their present atm company is being acquired and is in “chaos”. Workers are leaving, management is trying to cash out. All of this leaves out the present owner.

Exploit their inefficiencies and win new accounts!

Swift Business Line of Credit

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Strong Relationships Win – ATM Owner and Store Owner

April 28th, 2008 ATM Business

In many cut throat markets such as Manhattan, there will always be another atm company that will promise to give the store owner a higher cut. This of course can squeeze the atm owner. Many times, regardless how good you think your contract is, there generally is a gray area that the store owner will be able to get out of it. Even if he can not, the legal headache involved may not be worth it for many atm companies.

This brings me to a very important point that is generally overlooked. The key aspect to Keeping and GROWING your atm business is the ability to keep a strong relationship with the store. If that store owner has your trust, and believes in you, there is a great chance that he would not leave you to get a different provider.

With that strong relationship, comes the ability to cross sell him additional products. The easiest part here is credit card processing.. Once he has trust in you, you can get him to convert is credit card processing to you as well. Now its not how much can you make per atm, its how much can you make per location as a whole.

If you are using your own funds within the atm machines, there are many Short Term Cash Loans that can benefit you.

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ATM Business in Consolidation Phase

April 28th, 2008 ATM Business

We are seeing many larger providers taking over large ATM companies. Two major ones occurred this month. One included NJ based Access to Money. $15 Million dollars to be acquired by a public company TRM. The interesting twist here is TRM is being delisted from NASDAQ. Once you are delisted, it is virtually impossible to get back on. One major item that is looked at is the existing board of directors. If management and the directors are the same people, they will never get back to NASDAQ. In my opinion, look for TRM to be bought by private equity.

On a previous note, ATM Express also got acquired by PAI. This one makes more sense. PAI cut costs with the acquistion by keeping only 85 employees. PAI now has 800 distributors and a customer base that includes more than 26,000 ATM locations and more than 35,000 credit and debit merchants.

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ATM Business is Beyond the Hyper Growth Phase

April 24th, 2008 ATM Business

The atm business is in a transition. What initially become a hyper-growth phase, we are now seeing massive consolidation within the industry. Portfolios are being acquried from public and private equity. The one major reason for this is the decrease in net profits per machine.

During the growth phases, machines were installed everywhere. Many companies tried using armor car and bank cash within the atm machines. When these locations failed to become profitable, these atms could not be moved into more profitable locations. As a result ,the easier choice is to sell the good and bad within a porfolio into stronger hands.

As a result, companies that have a strong balance sheet with cash reserves, can obtain some great porftolios out there in the marketplace.

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Advertising at an ATM Machine

April 24th, 2008 ATM Business

When atms gained popularity with banks and indepedent owners, receipt ads were the only form of advertsising. After that, some would brand their atms with a bank name. Fast forward to 2008, and we have an interesting shift in atm advertising.

England is the clear leader in atm advertising. The United States is behind them, but a startup named SSI Marketing Group has increased the buzz discussion. They have an atm ad unit that can display rotating ads, video, and content. Below is their YouTube Video:


 

The ability to promote a product or service to a consumer that is needing cash is powerful. Their first client above was done at the biggest club in the United States (Club La Vela in Panama Beach City Florida).  Duing spring break, the location did over 500 transactions per day with 6 atm machines on their property. Each machine had an atm ad unit. This is definitely a company to watch as the industry continues to grow. You can learn more at : atmadvertising.net

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