Digital Signage Show in NY was a Hit

ATM Business — Fri, 24 Oct 2008 19:20:13 +0000

I was lucky enough to attend the kiosk and digital signage show at the Jacob Javits Center in NY last week. I was able to see some of the neat technology that was out there. There was even a company that created their own atm machine, with an integrated screen. IMO, still some work that needs to be done, but the concept was neat ( a nice change to the boring WRG ones out there).

My personal favorite is the ability for a sign to determine your sex, and estimate your age within a 7 year range. Very powerful from the advertising and marketing perspective. Another neat item is the “stretch screen” from LG. You have a “stretched” out screen with a minimal height. Helps generate user focus given the appearance

Advertising at an ATM Machine

ATM Business — Thu, 24 Apr 2008 12:40:32 +0000

When atms gained popularity with banks and indepedent owners, receipt ads were the only form of advertsising. After that, some would brand their atms with a bank name. Fast forward to 2008, and we have an interesting shift in atm advertising.

England is the clear leader in atm advertising. The United States is behind them, but a startup named SSI Marketing Group has increased the buzz discussion. They have an atm ad unit that can display rotating ads, video, and content. Below is their YouTube Video:

The ability to promote a product or service to a consumer that is needing cash is powerful. Their first client above was done at the biggest club in the United States (Club La Vela in Panama Beach City Florida). Duing spring break, the location did over 500 transactions per day with 6 atm machines on their property. Each machine had an atm ad unit. This is definitely a company to watch as the industry continues to grow. You can learn more at : atmadvertising.net

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Digital Signage Show in NY was a Hit

Advertising at an ATM Machine