When you talk to anyone in the media buying space, ATM advertising means “advertisements on the back of ATM receipts”. As we all know, that is so 1990s. Many of the modern day ATM machines have a vibrant colorful screen that displays advertisers. The one major negative with this is simple: it only captures someone who is using the machine!

In the ad buying world, it all comes down to impressions and eyeballs. If you’re machine average 250 total transactions, then only 250 people will view the ad (in the a media buyer’s eyes). Now, if you incorporate digital signage ON TOP of the atm machine, you increase your chance dramatically of getting additional revenue.

Learn more about atm advertising with atmads.net. You might be able to incorporate their model into your ATM route.