Tag Archives: Atm advertising

Incorporate ATM Advertising Into Your Revenue Stream

May 10, 2011 1:33 pmLeave a Comment

When you talk to anyone in the media buying space, ATM advertising means “advertisements on the back of ATM receipts”. As we all know, that is so 1990s. Many of the modern day ATM machines have a vibrant colorful screen that displays advertisers. The one major negative with this is simple: it only captures someone who is using the machine!

In the ad buying world, it all comes down to impressions and eyeballs. If you’re machine average 250 total transactions, then only 250 people will view the ad (in the a media buyer’s eyes). Now, if you incorporate digital signage ON TOP of the atm machine, you increase your chance dramatically of getting additional revenue.

Learn more about atm advertising with atmads.net. You might be able to incorporate their model into your ATM route.

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Digital Signage Show in NY was a Hit

October 24, 2008 7:20 pmLeave a Comment

I was lucky enough to attend the kiosk and digital signage show at the Jacob Javits Center in NY last week. I was able to see some of the neat technology that was out there. There was even a company that created their own atm machine, with an integrated screen. IMO, still some work that needs to be done, but the concept was neat ( a nice change to the boring WRG ones out there).

My personal favorite is the ability for a sign to determine your sex, and estimate your age within a 7 year range. Very powerful from the advertising and marketing perspective. Another neat item is the “stretch screen” from LG. You have a “stretched” out screen with a minimal height. Helps generate user focus given the appearance

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Advertising at an ATM Machine

April 24, 2008 12:40 pmLeave a Comment

When atms gained popularity with banks and indepedent owners, receipt ads were the only form of advertsising. After that, some would brand their atms with a bank name. Fast forward to 2008, and we have an interesting shift in atm advertising.

England is the clear leader in atm advertising. The United States is behind them, but a startup named SSI Marketing Group has increased the buzz discussion. They have an atm ad unit that can display rotating ads, video, and content. Below is their YouTube Video:


 

The ability to promote a product or service to a consumer that is needing cash is powerful. Their first client above was done at the biggest club in the United States (Club La Vela in Panama Beach City Florida).  Duing spring break, the location did over 500 transactions per day with 6 atm machines on their property. Each machine had an atm ad unit. This is definitely a company to watch as the industry continues to grow. You can learn more at : atmadvertising.net

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